Resources Library by ANA

The earthquake and tsunami in Japan

Changes in consumer values after a major event have been assessed by traditional polls, but these traditional polls are significantly limited to be applied retroactively. The authors carried out a survey on 'value' changes caused by the March...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Authors: Koki Uchiyama, Eriko Ota, Michio Mutoh

Company: Hottolink Inc

October 26, 2011

Bloggers as research partners

This paper will make a number of observation about blogging, the activity of contributing regularly to a dedicated, often personal, online space, and ask questions of people who blog. This paper will call into question the accessibility of real...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Josephine Hansom, Nick Buckley, Alison Palmer

Company: GfK

October 29, 2009

New cultures emerge where old cultures meet

During this summer's UEFA Euro 2008, some football fans were interviewed after Turkey lost a semi-final match against Germany. They were Germans of Turkish origin and could hardly contain their anger against Germany at Turkey losing understandably,...

Catalogue: Qualitative 2008: Consumer Choice

Authors: Müge Balta, Sven Arn

Company: Happy Thinking People

November 20, 2008

Arabian nights and the digital sheherazade

Media, internet and telecommunications are playing a major role in helping Saudis reach out and connect with each other and the rest of the world. In this digital age, communications barriers are coming down as many Arab women are breaking age old...

Catalogue: Qualitative 2007

Author: Tammy Jalboukh

Company: KANTAR TNS Malaysia

November 12, 2007

Listening instead of asking

About 70 million blogs have been created worldwide with around 9 million in France. An extraordinary new field of investigation is offered by the Blogs as millions of instances of electronic data can be processed by software programs directly.This...

Catalogue: Qualitative 2007

Authors: Alain Beauvieux, François Laurent

November 12, 2007

Personal web spaces and social networks

This paper discusses the phenomenon of online personal spaces and what this means for business. Looking ahead, beyond Web 2.0, the wider implications of a networked world are considered.This paper incorporates new quantitative findings.

Catalogue: WM3 2007

Authors: Caroline Vogt, Stuart Knapman

Company: Microsoft

June 3, 2007

Is the web killing the high street?

This paper is a result of an internal study conducted by Virtual Surveys to investigate the role of online shopping within the broader retail market. Using a combination of online diaries (blogs) and interactive bulletin boards, consumers' shopping...

Catalogue: Retail 2007

Author: Graeme Lawrence

February 19, 2007

Blog mining

This paper provides an overview of blogging/online-reviews and and how this experience can be captured, measured, evaluated and acted upon by Leisure firms and Market Researchers.An overview of the tools for data tracking /mining and the ways to...

Catalogue: Leisure 2006

Author: Pravin Shekar

October 8, 2006

Listening to the blogosphere

In the world of market research, 'customer listening' generally consists of a number of widely used methodologies including mall intercepts, mail out surveys, telephone-based surveys, focus groups and one-one personal interviews. These methods were...

Catalogue: Brandmatters 2006

Author: Ted Morris

February 8, 2006